{"id":76422,"date":"2019-04-12T13:38:14","date_gmt":"2019-04-12T20:38:14","guid":{"rendered":"https:\/\/klh-tech.com\/?p=76422"},"modified":"2021-02-08T14:47:51","modified_gmt":"2021-02-08T21:47:51","slug":"tips-take-social-media-next-level","status":"publish","type":"post","link":"https:\/\/klh-tech.com\/social-media\/tips-take-social-media-next-level\/","title":{"rendered":"Tips to Take Your Social Media to the Next Level"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<ol>\n<li>Optimize your social profiles (Engaging visuals, profile &amp; cover photos, consistent urls, links, descriptions \u2013 use keywords, fill out all fields)<\/li>\n<li>Post consistently &amp; schedule tailored posts on all platforms (use tools to help automate ex. <a href=\"https:\/\/hootsuite.com\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite<\/a>, <a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Buffer<\/a>, <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sprout Social<\/a>)<br \/>\n*Only 20% of your updates should be promotional, 80% should be social<\/li>\n<li>Use Visual Content &#8211; images &amp; video (live video currently rates highest in feeds, use correct image sizes)<\/li>\n<li>Be creative &#8211; post a variety of personal &amp; brand posts (Use tools such as ex. <a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Canva<\/a>, <a href=\"https:\/\/spark.adobe.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adobe Spark<\/a>, or <a href=\"https:\/\/edit.org\" target=\"_blank\" rel=\"noopener\">EDIT.org<\/a>)<\/li>\n<li>Cross promote &#8211; Share business\/company posts to your personal pages &amp; other social accounts<\/li>\n<li>Quality content increases engagement (your reach, comments &amp; shares are most important)<\/li>\n<li>Post in comments for higher engagement<\/li>\n<li>Tag pages and people \u2013 ex. <a href=\"https:\/\/www.facebook.com\/KLHTechnology\" target=\"_blank\" rel=\"noopener noreferrer\">@klhtechnology<\/a>, expands to a larger audience<\/li>\n<li>Emoji\u2019s give you higher engagement \ud83d\ude0a<\/li>\n<li>Personal vs Company\/Business Accounts (Has to be business account to have Insights &#8211; Public vs Private)<\/li>\n<li>Respond to ALL comments (40% want a response within 60 minutes)<\/li>\n<li>Monitor Analytics &amp; Insights \u2013 What performs better?<br \/>\n(Performance, Clicks, Shares, Views, Traffic, Demographics, Conversions, Optimal Posting Times)<\/li>\n<\/ol>\n<h2><strong><a href=\"https:\/\/facebook.com\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>\u00a0 <\/strong><\/h2>\n<p>Over 1 billion users, most downloaded mobile app (405 min\/mo)<\/p>\n<ul>\n<li>Make sure you\u2019ve added a Call to Action button<\/li>\n<li>Under Insights \u2013 Top Post from Pages You Watch \u2013 Select 5, monitor engagement<\/li>\n<li>Grow Your Reviews (these show up in Google listings and search engine results)<\/li>\n<li>Participate in Facebook groups<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/instagram.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Instagram<\/strong><\/a><\/h2>\n<p>Fastest growing network &#8211; 4x more engagement than Facebook (200 min\/mo)<\/p>\n<ul>\n<li>Use 11+ #hashtags each post for more engagement, you can have up to 30.<\/li>\n<li>Revisit your older updates and add relevant #hashtags in the comments.<\/li>\n<li>Use location tagging to show up in particular location streams.<\/li>\n<li>Don\u2019t post duplicate photos and use line breaks &amp; Emojis in Bio.<\/li>\n<li>Turn on post notifications for accounts you follow and tag relevant accounts in posts.<\/li>\n<\/ul>\n<h2><strong><a href=\"https:\/\/linkedin.com\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>\u00a0<\/strong><\/h2>\n<p>Professional network presence\/resume (17 min\/mo)<\/p>\n<ul>\n<li>Double check spelling and grammar.<\/li>\n<li>Fill in all details and fields, more information and keywords used the better.<\/li>\n<li>Join LinkedIn Groups or create your own group to be part of the community. Cross promote posts to Groups.<\/li>\n<li>Always type a personal message when connecting. Build your Testimonials.<\/li>\n<li>Should have personal and company page.<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/twitter.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Twitter<\/strong><\/a><\/h2>\n<p>Conversation &#8211; 140 characters or less (30 min\/mo)<\/p>\n<ul>\n<li>Post more often than other platforms. Re-post content performs well.<\/li>\n<li>Posts perform best with only 2 #hashtags (compared to 1 or more).<\/li>\n<li>Regularly search #hashtags to your industry. Monitor, follow, &amp; engage.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/youtube.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>YouTube<\/strong><\/a> \u2013 2<sup>nd<\/sup> Largest Search Engine<br \/>\n<a href=\"https:\/\/pinterest.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Pinterest<\/strong><\/a> \u2013 Social Discovery Network, Drives Web Traffic (405 min\/mo)<br \/>\n<a href=\"https:\/\/snapchat.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Snapchat<\/strong><\/a> \u2013 Authentic, Real-Time<br \/>\n<a href=\"https:\/\/plus.google.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Google Posts<\/strong><\/a> \u2013 Search Engines (10 min\/mo)<\/p>\n<p><strong>Simple Social Media Schedule<\/strong><\/p>\n<p><strong>Facebook:<\/strong> 1-2 updates per day<br \/>\n<strong>Twitter: <\/strong>3-5+ times per day<br \/>\n<strong>Instagram:<\/strong> Once per day<br \/>\n<strong>LinkedIn:<\/strong> Once per weekday[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Optimize your social profiles (Engaging visuals, profile &amp; cover photos, consistent urls, links, descriptions \u2013 use keywords, fill out all fields) Post consistently &amp; schedule tailored posts on all platforms (use tools to help automate ex. Hootsuite, Buffer, Sprout Social) *Only 20% of your updates should be promotional, 80% should be social Use Visual [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":76423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-76422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips to Take Your Social Media to the Next Level | KLH Technology<\/title>\n<meta name=\"description\" content=\"Increase your social media engagement, traffic, creativity, and content to grow your online business presence to the next level of success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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